Amaran advance booking: Sivakarthikeyan’s film set for a career-best opening

Tamil actor Sivakarthikeyan’s next big release, Amaran, will hit theatres on October 31. The film, which is just two days away from release, is excpected to set a career-best opening for Sivakarthikeyan in his career. Ahead of Amaran’s release, let us decode the film’s advance booking and how the film could catapult Sivakarthikeyan to the big league if it clicks.
Amaran, as reported earlier, is a biographical film about the life of Major Mukund Varadarajan, who was killed on the field in Kashmir in 2014. The film is adapted from the book series, India’s Most Fearless: True Stories of Modern Military Heroes, written by Shiv Arooor and Rahul Singh. The book contains a chapter about Mukund Varadarajan and the operation he led.
As Amaran is set for release, India Today Digital exclusively spoke to trade expert Ramesh Bala to gauge the film’s performance in theatres. He said, “The advance booking for Amaran looks good. Compared to the other Diwali releases – Lucky Bhaskar, Brother and Bloody Beggar – Amaran leads the race. Since there are four releases, the screen count will be shared. If Amaran had had a solo release, it could have easily made Rs 10 crore in Tamil Nadu. Now, it looks like the film’s Day 1 collection will stand somewhere between Rs 8 to Rs 10 crore in Tamil Nadu. Globally, the film will rake in nearly Rs 15 crore gross.”
Among the Tamil releases, Sivakarthikeyan’s Amaran is a well promoted film in foreign countries. Bala recalls, “The Amaran team went to Malaysia a month ago to promote the film. Recently, they went to Dubai as well. Amaran and Dulquer Salmaan’s Lucky Bhaskar are the ideal choices for fans overseas. Hence, Sivakarthikeyan’s film has all the chances to get a career-best opening. We have to consider Sai Pallavi’s fan base in the US. Hence, the momentum is in favour of Amaran. The rest depends on word of mouth.”
Here’s the trailer:

For Sivakarthikeyan, Amaran is one of the most expensive films of his career. Since the film was shot across India where Indian military functions, the budget is nearly Rs 70 to Rs 100 crore.
Over the years, Sivakarthikeyan has proved that he is not just an actor but a star. He is hailed as “Namma veetu pillai (He who belongs to our home)” by fans. The rise in stardom is directly proportional to the success of his films.
Explaining further, Bala said, “His previous films, Don and Doctor, raked in Rs 100 crore each. Including the OTT and satellite rights, Amaran’s box office collection could easily reach Rs 150 crore. If it does, it would easily earn Rs 75 share. That way, Amaran becomes profitable for the producers. If the word of mouth works in favour and the film becomes a huge hit, then, this will propel Amaran to the next level in his career.”
Amaran marks the first film to be released in five languages, namely, Tamil, Telugu, Malayalam, Kannada and Hindi. The team embarked on a state-wide tour to promote the film. “For Hindi audiences, patriotic films are their favourite genre. However, Amaran will face stiff competition from Kartik Aaryan-Vidya Balan’s Bhool Bhulaiyaa 3 and Ajay Devgn’s Singham Again, which are releasing on November 1. Hence, it is to be seen if Sivakarthikeyan will have that pull among these two grand films,” he stated.

For Sivakarthikeyan, Amaran is a milestone film in his career. The emotional ending for the film is expected to shake the audiences in theatres.
Amaran, directed by Rajkumar Periasamy, features Sivakarthikeyan and Sai Pallavi in lead roles. The film is jointly produced by Raaj Kamal Films International and Sony Pictures Films India.